THINX Inc., the innovative period and incontinence underwear company, has appointed Maria Molland Selby as CEO, effective July 31. Selby will focus on building the company’s global presence, driving its omni-channel strategy, and elevating THINX and Icon to be leading forces in the menstruation and incontinence industries. Additionally, Selby will lead the implementation of new company policies and processes. 

“In just a few years, I’ve watched THINX and Icon change the conversation around menstruation and incontinence, and empower people from all walks of life with their revolutionary products and ideas,” says Selby. “I’m tremendously excited to join such a talented group of people as we continue to drive global education and expand resources around menstruation and incontinence.” 

Selby has over 21 years of experience in development and management of e-commerce, digital media, and technology businesses, and brings strong international business and company growth experience to THINX. Selby has previously held leadership roles at companies such as Splacer, Fab.com, Thomson Reuters, Dow Jones, Yahoo!, and Walt Disney Internet Group. 

“We are thrilled to have Maria join the team,” says Shama Amalean, COO of THINX Inc. “Today, it’s essential for brands to have an authentic personality and a bold point of view in order to be relevant and connect with customers. THINX and Icon embody that ethic and, with Maria at the helm, we will continue to grow our brands while making an impact in our community.”